Blue Sheep Films is a Canadian-based production company specializing in commercial and art house projects across the globe. Logo design and identity system were inspired by their keystone Blue Sheep project where they introduced the studio to the world by commissioning illustrator Luca Aguzzi-Toker to star in their introductory visual project. Blue Sheep wanted to ensure their logo and presentation design maintained the integrity of the company as a place where they could nurture directors to tell their stories while still remaining client-facing.